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Swinburne Library Blog

New: Wiley International Encyclopedia of Marketing

Posted April 04, 2014 in category General by Jane O'Donnell

Instant marketing topic overviews will be at your fingertips, with this new comprehensive resource.

Part 1 Marketing Strategy
Part 2 Marketing Research
Part 3 Consumer Behavior
Part 4 Advertising and Integrated Communication
Part 5 Product Innovation and Management
Part 6 International Marketing

|Comments [3]


Yes, you can search for it through the Library search
and I will add it to the Marketing Subject Guide

Posted by Jane O'Donnell on April 09, 2014 at 11:01 AM AEST #

Hello Jane,
Do we get access to this resource through Swinburne Library ??
It is a very useful source of Information for MBA / MEI & Marketing Phd students.

Posted by Saurabh on April 09, 2014 at 11:01 AM AEST #

Thanks Jane :-)

Posted by Saurabh on April 28, 2014 at 01:57 PM AEST #

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